How She Did It

Prior to the ‘Beauty Inside and Out’ talk on Tuesday this week, The Telegraph interviewed me on their series about women in business called ‘How She Did It’. It was an honuor to be asked to appear on this series and a big move for me going from talking all things life coach to talking all things business. If you are interested in a little bit about me, my story and how I set up my business then read on for the full interview here. Happy friday! x

How she did it: ‘I was anorexic, bulimic and had cripplingly low self-esteem. I had to transform my life’

Jacqueline Hurst, 39, is a public speaker and life coach, who works to help her clients with a wide variety of issues, specialising in emotional eating and body image. Her online school, The Life Class is a resource for people interested in becoming coaches themselves, or those who want to learn how to live more optimally.
Here, she tells us how she did it.

Tell us briefly about your business

I am a life coach and a Master Coach Trainer. I work privately, one-to-one, with clients all around the world, coaching them to help them elevate mentally and emotionally to their highest potential. I am also a hypnotherapist and help people with a wide range of issues from eating or body image issues, anxiety, confidence, phobias, insomnia, public speaking or general coaching.
I also have a school online where I run two courses – one to train people to become a certified life coach themselves and the other is a foundation course to help people who just want to feel better, do so within their own time frame.

What inspired you to start it?

My own life. I slipped into drugs and alcohol at a very young age. I was anorexic, bulimic, depressed and suffered terrible anxiety and crippling low self esteem. I simply couldn’t handle life. In my mid-twenties, I hit rock bottom and decided something had to change. No matter what it took I was going to transform my life.
I tried different forms of therapy but felt no one ‘got it’ or really understood me. So I decided to start studying and find a way to help myself.  From the day I made that change, I haven’t looked back. Over the last 15 years I’ve studied all over the world and have come across people desperate for advice and guidance – just as I had been years before. They turned to me asking for help. Having been there myself, I found it easy to appreciate the battles they were fighting.

More and more people approached me and it became evident my coaching practice had to be set up.  These days I grab life with both hands and believe strongly that anything is possible.

What were the first few steps you took?

I had an unshakable belief that this was what I was meant to do and it was going to be successful – looking back I don’t know if that was just down to naivety, novelty or both! The first month I had a website, a laptop and an office. I remember someone saying ‘but whose going to knock on your door?’ – that just fuelled my fire.

How did you raise awareness?

Networking, talking to everyone I met, I remember standing in Fitness First on Baker Street one day for eight hours handing out flyers. I got offered more dates than I did clients – but I had an unshakable work ethic, so I didn’t get frustrated and was happy to keep standing in the cold.

What has been your biggest challenge?

The stigma around mental health. I work with some top brands and very famous people – and yet a lot of the time I have to sign confidentiality agreements because they don’t want to be seen, or known, to be working on themselves or with their employees. It is also something that means, word of mouth, which is always the best way to get business, is lessened.

How do you tackle challenges?

I absolutely love challenges. I wonder if there is just something in my DNA. Life is challenging, there is no point in wishing it was something different than it is. What would be the point in that? Challenges are the biggest propeller of growth.

What helps you stay motivated through tough times?

I believe it’s the tough times that make you. So I say to myself ‘bring it on’.  I’m always aware that the words like ‘tough times’ or ‘hard days’ are all in the mind and how I think about that really matters. Is it a tough time, or just a tough deal or a tough five minutes? What am I learning? How can I grow?  All of these things give me opportunities.

What’s the best thing about running your own business?

For me it means I get to be in control of my life and I don’t have to answer to anyone about where I am and at what time.

Do you have a business philosophy?

Always say yes and figure it out afterwards.

What advice would you give budding entrepreneurs?

To believe in themselves, to have their own back and to remember the saying that ‘out of small acorns, huge oak trees grow’.

How I did it…

  • My greatest fear is… dying before doing everything I want to do.
  • I would tell my teenage self… that everything you are experiencing will make sense when you are older and will be the making of you.
  • I believe… in love.
  • The biggest lesson I’ve learned is… you get more bees with honey. Always be nice.
  • My top business tool or resource is… Google (obviously!)
  • My favourite quote… ‘Yes you can’.

See the full interview + purchase tickets to meet me at The Telegraph event here


Women’s Fitness gave me a call for their February issue and asked me how hypnotherapy would help people to get the life they wanted.
As hypnotherapy is part of my work and one used to ‘unlock’ patterns which are hard to do ‘logically’ I thought it would be a great opportunity to talk a little more about how it can help people start to create the life they love. You can read it here. I hope you enjoy it!
Jacqueline X

Valentine's Day…

Ah, romance. Just what everyone needs…right?
The Valentine’s Day marketing machine is in full swing and if you are single, by choice or by circumstance then this is a blog post for you.
It’s hard to see the ‘right’ perspective when you’re bombarded with romantic adverts on TV, flower shops heaving with roses or heart shaped everything at the checkout of your local grocery store.
But fear not. You can be happy being single on Valentine’s day. Seriously. You can. Here’s my tips:-

  • Love your singleness. Think about all the fabulous benefits of being single, from having the whole bed to yourself, not fighting over what to watch on TV, to being able to keep the kitchen as clean or as messy as you’d like.  The “couples” messaging is strong, even more so for Valentine’s Day but please do not forget that this isn’t a reflection of the full reality of how people live their lives; don’t fall for the hype or the media’s made up dream that everyone is paired off, totally in love and always happy.
  • Get some Perspective. You will not be the only single person on the planet on Valentine’s Day.  I promise you. While some single people might be feeling miserable, some of them will actually be choosing to have a great day, laughing, going out and having fun. It’s your choice.
  • Be Grateful. There will be some people in couples, where one of them will not want to celebrate and the other will. That person will no doubt be under pressure to conform. They will have to buy a gift and celebrate the occasion even though they really find the whole thing stupid.  But they have to do it, because their partner wants them to…Poor buggers.
  • Spread Love. To Yourself.  Remind yourself that Valentine’s Day which is about ‘love’ can also be about you choosing to love you. You can shower all the love you have, towards yourself. That means you can have a full on day of radical self-care with love for yourself being at the top of the agenda.  Be selfish!
  • Be happy within yourself regardless of your relationship status.  I tell this to my single clients a lot. So many people think that it takes another person to complete them. As if they will only be happy when they have a spouse. The thing is, if you are living your life in ‘lack’ your energy is wah-wah and the opposite sex, they feel it and run a mile! Desperation doesn’t smell good.  The art here is to learning how to love your life, single.  Seriously, this is actually the key to then finding the right relationships.  Because loving your life, single means you become willing to live in the moment and you choose to be happy.  Only then can you create honest, connected, whole relationships with others. You gotta love you first.
  • Things are not always what they seem from the outside. Just because people are married or in relationships it doesn’t mean that they are living a happy ever after.  You may well see lots of couples on Valentine’s Day looking loved up and happy but you really never know what goes on behind closed doors. That couple could actually be on the verge of breaking up or she could be having an affair with his best mate!  Seriously though, you just never know.

Hopefully these tips will help you to keep the perspective right and remember that you just never know what can happen next. So choose to be happy and choose to enjoy your day no matter what you do.
Sent with ‘love’

Speak the Truth

When we speak our truth we become free.
When we truly become real and honest with ourselves and others around us, it feels amazing.
I’m not saying it’s easy and it is definitely something you have to learn.
It mostly involves learning how to let go of what other people think about you.
It involves learning how to let go of other people’s views and opinions and learning that your opinion is also just as important.
It involves some work to look inside yourself and understand what’s holding you back.
And when you do that work, your world changes.
Speaking the truth has major attributes.  
It means you say what you mean, mean what you say and nothing can get lost in translation.
Straight speaking has always been my friend.
I had to learn the hard way that beating around the bush or dancing around other people’s ego’s only ever left me in pain.
And life is meant to be joyful.
So I urge you to let go. To be real. To speak your truth.
It’s a good reminder to know that it is only those who are dysfunctional that won’t like you speaking your truth because ultimately, it makes them aware of their own shortcomings and that is hard for them to handle.
Speaking your truth to someone dysfunctional means you are shining a light into their dark places as dysfunction relies on people not confronting their reality.
So, you see, it’s not about you anyway.
Rise up.
Be bigger.
Expand yourself.
Be brave, speak up and I promise you once you try it, you will never look back.
Keep it real.
You’ve got this.

Control Your Tech

As many of you are aware matchesfashion.com is one of my favourate shops in the world! Their shops are amazing and their online Wellness Report is one of my go-to’s for all the latest on fashion, wellness, travel and so much more.  I always love working with them and this week they gave me a call to ask if I would write an article for them about technology and how we can use it to balance our mind.  This was a great article to write and I hope you like it…

As a life coach, I spend a lot of my time talking about switching off, unplugging and generally taking a break from technology. One of my favourite sayings is: ‘Anything will work again once it’s been unplugged for a little while, including you.’ We live in a 24/7 world where we are constantly connected, and yet if we do not learn how to be in charge of our tech, it can take total charge of us. Many of us are unable to switch off and we blame technology for our anxiety to ‘keep up’, although it isn’t the technology that is to blame. We just haven’t mastered it. I like to think of technology like a puppy that you have to train to work with you, not against you. In other words, you set the rules and the boundaries, not the other way around. It is always up to us to choose how ‘connected’ we want to be with a little conscious thinking. This year, resolve to take control of your tech and be calmer in the process.


Why not start with an app that makes you re-connect, instead of disconnect? A great place to start for calm and clarity is Headspace (headspace.com). It’s a meditation app you simply download and listen to for 10 minutes every day. The benefits of meditation reportedly include higher energy, more focus and greater productivity, leading to a calmer state of mind. Production of the stress hormone cortisol is decreased, meaning the body is able to deal with stress better when it does occur. Seventy-five per cent of insomniacs who started a daily meditation programme were able to fall asleep within 20 minutes of going to bed, while 60% of anxiety-prone people showed marked improvements in anxiety levels after six to nine months. In short, it brings a little peace in a busy world.


Relying on convenient voiceless communication, such as messaging apps, can mean that subtle nuances get lost and relationships can become more detached over time. Messages can be misconstrued and ‘read receipts’ can lead to feelings of rejection if they are not responded to with expedience. Our wellbeing is based on human connection and face-to-face interaction, so even if physical contact is not possible, video-calling apps such as FaceTime or Skype will help nurture that human connection, and thus counter feelings of loneliness or isolation.


Going to bed and waking up at the same time every day boosts the body’s circadian rhythm and promotes good-quality sleep. It’s like brain training for the conscious and the subconscious. The bedroom is one place where switching off your tech is always a good idea – blue light, from mobile phones and other devices, boosts attention, which is counter-productive at night time and can lead to anxiety, insomnia and poor-quality sleep. But you can use your tech to your advantage – which is where the iPhone comes in. Apple’s new ‘bedtime’ function will help you keep your daily routine on track. You simply answer a few simple questions to set up a recurring wake-up alarm and a reminder when it’s bedtime.


Place a firm focus on your mental health for 2017, no matter how busy you feel. If you are struggling with relationships or want to learn how to live a happier, more conscious life, you can make time in even the tightest of schedules with an online course, such as The Life Class (thelifeclass.com). Even five minutes’ training on your journey to work each day will make a real difference over time. It is about arming your mind with the tools and techniques to rid yourself of perceived barriers and start living a happy, fulfilled life.

Jacqueline Hurst is a life coach and founder of The Life Class, and is based in London (jacquelinehurst.com)

Read the full article on Matches Fashion here


So my gorgeous friend, the wonderful Madeline Shaw asked me if I would write a piece for her blog on how to set new years resolutions for a happy and healthy 2017. It was of course my pleasure. Take a read of the article here and don’t foget to check out her amazing website full of yummy recipes…

Setting New Year’s Resolutions for a Happy and Healthy 2017

Deciding what goals to set can be a little tricky so Jacquline Hurst, a Life Coach, public speaker, therapist, and founder of The Life Class has kindly written some ideas for setting new year’s resolutions for a happy and healthy 2017!
New Year’s Resolutions are always a great way to start the year on the right foot. The one imperative to remember about making resolutions is to make them fun and realistic and not heavy and stressful!
Making resolutions doesn’t have to be about drastic changes and major life overhauls, it can be just one change that is small and simple.  When you set your resolutions it is good to remember that any journey begins with a single step so even a baby step, is a step.  It is also good to remember that no skilled sailor became skilled overnight and that working towards a goal can take time so please be kind and patient with yourself as you work through what it is you want to change.
Setting new year’s resolutions also does not have to be focussed only on the outside. It could be that you want to change something from the inside and gain a happier state of mind. Being a life coach I believe that a happy mind = a happy life so here are my top 7 ideas for some new year’s resolutions this 2017!

1. Love and accept yourself – fully

I truly believe if we learn to accept the good and bad parts of ourselves life becomes much more enjoyable.  I always tell my clients that “acceptance is always the answer to the problem”!  Once you find out who you really are inside, you can begin to accept and love yourself fully.  Once you truly love yourself from the inside what other people think becomes less of an issue.  A great new years resolution would be to learn to love yourself and accept yourself this year. It is the best work you can do for yourself and is the key to the door of a happy life.

2. Live for you

A huge part of many of my client’s lives are taken up by taking care of everyone else leaving them no time for themselves. It is no wonder they are exhausted and stressed out. In my opinion when it gets like this, it is important to check your motives and reasons for doing things for example, are you saying yes to people because you are worried that they might not like you if you say no?  A good resolution this year would be to remember that you cannot make everyone in your life happy and to try to begin to make the best decision for yourself (first) instead of others, you will see how life gets easier (and a lot less stressful!).

3. Quit Comparing

We live in a society where all we really get to see are people’s highlight reels and not necessarily the truth.  Social media is full of six packs, idyllic beach scenes, yachts, perfect pets and immaculate fashion styling.  The thing is, it’s very likely that this isn’t real every day life for the person you are looking at.  It is so important to remember that we all have ups, downs and struggles in life just like everyone else and yet no one is posting about that stuff! A good resolution this year would be to remind yourself that comparing your life to others is a total waste of your own time, you will find that you will choose to stop, effortlessly.

4. Don’t compromise too much

Compromise is required in pretty much all relationships because we are all different and have different wants, needs and desires. Compromise is a good thing most of the time if the compromising is equal on both sides. The problem occurs if you give up your wants and needs the majority of the time in any one relationship, whether it be with a friend, lover, family member etc.,. A good resolution here would be to evaluate all any relationships that feel tough and decide if it is really healthy for you to be a part of it or, what you might need to do differently to recalibrate the compromising.

5.  Soul food

I really do believe that we are all born with something that we are amazing at. Whatever your passion, or whatever you enjoy in life, make a resolution to feed your soul with what inspires you. Inspire means in-spirit and you will know when you are doing something you feel inspired by because your spirit lifts. If you are not sure what your passion is then start to try new things and find different activities until you find a few that give you that feeling of real happiness inside. As Dr Wayne Dyer once said ‘don’t die with your music still inside you’.  Make a resolution to start to feed your soul.

6. Travel!

Traveling creates a sense of freedom and opens your eyes to how big the world really is.  Whenever I sit on a plane and look down and see the tiny houses it is always a reminder of vast and great the universe is. It helps to remind me of the ‘big picture’.  Travelling also helps to open your mind to different cultures, ways of life, landscapes, animals – we can learn so much just by changing location!  Make a resolution to travel more, to open up your world and see more of this wonderful planet.

7. Worry less

I teach my clients that worry is a feeling, created by a thought.  Once we realise that worrying will not change our outcome, we can begin to accept whatever is going to happen.  No amount of worry is going to help you, it can only ever hold you back. Worrying doesn’t make you better.  Make a resolution to consciously start thinking about what you are thinking about to change the negative thoughts that are creating the worry into happier thoughts that start to create the calm.
These are such great ideas from Jacqueline, thank you so much for writing your tips on setting New Year’s resolutions for a happy and healthy 2017! You can find out more information about Jacqueline on her website The Life Class.
See the full article here

Comfort Zone

Many of us get stuck in a zone.
We call it a comfort zone but it isn’t exactly comfortable.
Although we tell our self it is of course.
And we do this purely from fear.
You see, doing the same exact thing every day hinders self growth.
If you keep doing what you’re doing, you’ll keep getting what you’re getting.
Growth can only ever happen when you change things – when you try new things – when you stretch beyond your comfort zone.
Growth is about taking a leap into the unknown.
And nothing by the way, is certain. The truth is that life in itself is pretty much uncertain.
We may be sure that we ‘know’ what route we will take home tonight except the truth is we don’t ‘know’ because we can’t tell the future.
We may be sure that we ‘know’ we are happier at home eating alone except the truth is we don’t ‘know’ because it’s unlikely we have had 6 friends over for dinner party on a Tuesday (!).
You see we sit in a comfort zone and we stay small.
We wilt into doing the same old thing over and over again.
Google says a comfort zone is “a settled method of working that requires little effort and yields only barely acceptable results”.
And I am inclined to agree.
Dear reader, the world is big and there is so much to see and do and experience.
Life is for living. Please get un-stuck.
If you have created a comfort zone then why not try this week to break out.
Do it differently even just for a day.
Take a different route to work, call a different friend in the morning, eat a different lunch, speak to a different colleague at work, try a different type of movie, grab a last minute theater ticket, book the massage, don’t go to the gym meet your lover for a long walk instead.
I promise you there is more to life.
I promise you will still be safe.
And I promise you might even like it.

The Lesson

Everything is a life lesson.
Every experience you have had, everything you encounter, everyone you have ever met, dated, worked with etc.
It’s all been you, learning.
Lessons are all part of the learning experience we call ‘life.’
We get lessons daily and the best ones are the hardest ones.
You know, when things don’t go your way.
If you don’t get a job you wanted or a relationship doesn’t work out.
Those are the best.
Because the lesson you are learning is the first step towards growth.
Life is full of up’s and down’s.
It is how we process the down’s that make or break us.
‘I’m a failure’, ‘I messed up’, ‘It’s the worst thing ever’….
No. Wrong. All it is, in whatever it is dressed up to be, is actually a lesson.
So many of my clients and students think that those down’s mean they have failed.
That what has happened is the worst.thing.ever….
I don’t agree.  In fact, I think it is the total opposite.
It is the best. thing. ever!
Why? Because I don’t believe in failure and I don’t believe in ‘messing up’.
I believe in growth.
It is all about what you are learning, what you are gaining in knowledge to propel you forward to a bigger, better more expansive you.
You can’t learn this stuff in a comfort zone. You can’t learn this stuff staying small.  You can’t learn this stuff by being perfect.
You have to learn lessons to grow.
So the next time you think you are having a breakdown, realise this; you are actually having a breakthrough.
Look at the situation, think about the lessons and grow the hell out of it.
Rock on.

Couples Workout

  1. Woman’s Health Magazine asked me to share my top tips for working out with your partner this summer. As many of you are away this summer it was the perfect article to keep you together and happy as a couple whilst working out! Hope you enjoy it.

Accept What Is

I’ve come to realise more and more that we only suffer, truly suffer, when we do not accept what is.
When we fight our reality, when we want something to be different, when we ‘expect’ things or people or places to be different, when we truly believe things ‘shouldn’t have been that way’ and when we we are adamant that it should have happened differently, we simply create pain.
I know that when we are in the middle of that space, it’s not so easy to see it like that. When we are in the middle of that space all we can see is the ‘wrongness’ of it all.
Sometimes it’s easier to blame people, hate on people and generally get fed up with life. Which is of course, always an option, but maybe not your finest choice.
So what if, instead of that person place or thing being wrong, it’s actually and absolutely, right.
What if we change our perspective?
What if we find ways to start believing why that situation is absolutely how it’s meant to be?
How would you feel?
What would you do?
What actions would you take?
I can assure you with the right thoughts the feelings, action and outcome totally changes.
Have faith. Start believing in something bigger.
Start looking at the bigger picture.
The universe always has bigger plans. Bigger than you could ever imagine.
It might just be that because it’s happening that way, it was always meant to happen that way.
It’s just a (different) thought.
You’ve got this.